Tuesday, April 5, 2011

Native American Motifs



Syracuse Chiefs

Minor League Baseball - New York

Logo History

1961 - 1979

1987 - 1996

1997 - 2006

Current logo

2007 - Present

This is the current logo used for the Syracuse Chiefs. Native American imagery is no longer used as in the earlier versions of the logo.


It's design mostly type based with a train illustration. The logo is dynamic the type creates a flowing feel. Both the type and the blue and grey colours represent the vintage looking conductor uniforms


The concept behind the logo is that a 'chief' could be a train conductor which is represented by a train. The blue colour represent the old style train conductor uniforms. This is more culturally acceptable than the previous Native American logo.


I think the logo works well. Everything looks clean and well produced and I like the way the train connects in with the type.


Sources: 
http://www.chriscreamer.com/





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