Tuesday, May 17, 2011

My Team Logo

Concept 1:


Sport: Ice Hockey
God: Phoenix


This concept tries the communicate the skate element of Ice Hockey, but also shows the sport as being quick and precise. The blade has been incorporated into the Phoenix by replacing it's wings with blades.

Concept 2:


I tried to combine the look of a Ice Hockey helmet with a military helmet to portray the sport as being rough (and slightly violent). The phoenix has also been incorporated into the design.

Concept 3:


The Phoenix represents immortality, so the ice hockey stick is rising from the ashes, which represent the fire of the Phoenix. The phoenix was known to be reborn from ashes when it died.

2 comments:

  1. I like the colours of the second one but it looks more like a chicken (???) and doesnt really show the spirit while the first logo can be developed into a strong design and i prefer the first one better. I like the phoenix in the first logo.
    The third logo failed compared to the first and the second rough, just my opinion.

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  2. The concept of the Phoenix works well visually and metaphorically with the sport of ice hockey. The metallic shine incorporated into the blades strongly reflects the sport, but the shape of the blade & the Phoenix need refining.
    The second concept looks a bit like a rugby chook, the yellow doesn't communicate the concept of the phoenix.
    The hockey stick rising out of the ground is also visually interesting and ties well with the name 'Immortals'.
    The contrast of fire and ice works well, so does the use of the bird as a motif connecting to the Greek myth.

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