Tuesday, May 17, 2011

My Team Logo

Concept 1:


Sport: Ice Hockey
God: Phoenix


This concept tries the communicate the skate element of Ice Hockey, but also shows the sport as being quick and precise. The blade has been incorporated into the Phoenix by replacing it's wings with blades.

Concept 2:


I tried to combine the look of a Ice Hockey helmet with a military helmet to portray the sport as being rough (and slightly violent). The phoenix has also been incorporated into the design.

Concept 3:


The Phoenix represents immortality, so the ice hockey stick is rising from the ashes, which represent the fire of the Phoenix. The phoenix was known to be reborn from ashes when it died.

Tuesday, May 10, 2011

AGIDEAS

Trends and Designers.


Expression, fun and honesty.


I feel a lot of the graphic design and the conference was about showing the passion and enthusiasm of the designers. Work that is fun and shows a sense of honesty and freedom of expression rather than a straight cut serious image with a specific meaning. Work that pokes fun at what it's advertising and take itself too seriously. Two designers I felt showed this the most in their work was Claudio Kirac and Chris Doyle. 


Claudio Kirac


'Lux Aertena' 2004



Chris Doyle







AGDA Calender 2006


Thomas Shand identity

Vintage and Retro Illustration

Two designers at the conference showed their vintage illustration works. I have noticed this style of work becoming more of a trend in within the world today. The artwork references fashion, colour, shape, technology and the stylisation of people and imagery from different periods of history ranging from the 30's to 60's.

Dean Gorissen

Dean Gorissens's illustrations are heavily influenced from around the 60's and 70's using very stylised characters, shapes and colours reminiscent of that era. 




Stuart McLachlan

Stuart's work is more taken from 20 and 30's poster design using flat colour and and neutral colours.





Images sourced from:
www.claudiokirac.com
http://cargocollective.com/christopherdoyle
http://www.deangorissen.com/
http://www.stuart-mclachlan.com/


Concept Evaluation.


Christopher Doyle Identity Guidelines 2008




This is a style guide designed by Chris Doyle which uses himself as a person instead of corporate identity or logo. 


I think it has been very well made and an excellent concept. It works well because it pulls off the look of a real style guide. The simple graphics and type and the consistent photography give it a professional style.


The concept itself is very clever. The guide defines Chris as a designer and a person, his style and what he likes and dislikes. The guide represents him and explains who he is. I think this design clearly conveys the concept due to it's simplicity and honesty.